companies chinese names

As I've learnt from the comments the Colgate example is actually a Cantonese pronunication and so in Hong Kong or Taiwan would be a good example of the meaning and sound being related to the original brand. , has no connection to the original meaning. 288 Zhongshan East Road, Qinhuai District, Nanjing, Jiangsu Province, China. There is no one size fits all solution to such an important decision as choosing a name for a company. It is an exclusive club for Asian and Australian companies who do lots of business in China. Drive quality leads with an end-to-end Chinese B2B marketing solution. The Chinese name百思买 (bǎi sī mǎi) bears a similarity to the original sound. Below are the tips for choosing a catchy architecture company names: Consider the architecture type. The name of the company is self explanatory and easy to understand. YANYU: Chinese name which means “Swallow jade, or, Yan jade”. When you say hilarious do you mean in a bad way? China Checkup's certificate verification service can help you make this determination. Reach consumers actively searching for your solutions. Chinese name generator . 78. It's common for Chinese people to translate their native names into English by pronunciation. Her name was originally 徽音, instead of 徽因, and was drawn from Shi Jing (The Book of Odes), where it means ‘excellent fame’. Similar sound and a positive meaning. There are so many things to take into consideration that this is no easy task. I'll research into where Colgate was marketed first, but you are mostly likely correct. The above example is written in simplified Chinese characters but Chinese is also commonly written in traditional Chinese characters, most notably in Hong Kong and Taiwan. 精工 (Jīnggōng) — Seiko Another company that has great Chinese celebrity endorsements is Seiko. When leaving the hotel or my Chinese family's home I'm prepared with address, money and mobile. it takes genius to come up with Chinese names using method #4. all the best. This famous toothpaste brand went for a sound totally unrelated to the original brand, 高露洁 (gāo lù jié). Countries That Don't Register Company Names in Chinese More Chinese Names For Cool Girls . Some brands are so well known that it would seem that there is no need to change the company name. My favourite example of "#4" (semantic-phonetic localization of brandname) is Logitec: 逻技 (with the 逻 from 逻辑 logic and 技 from 技术 technique). Taiwan Essential VerificationCost: $129 USDTurnaround: 1 working day, > To verify a Taiwan company check out our Taiwan verification service. Hi there, I'm Matt, the Founder & CEO of China Checkup. Trusted by thousands of clients worldwide, China Checkup's reports are easy to order, processed quickly and highly accurate. They attempted to use the same sound, but change the meaning. Starbucks. How the Names Are Translated . How to Name Your Architecture Company. Some global companies with short names, including Gap or IBM, expect Chinese consumers to learn their Western names. For some more examples, here are the Chinese names of 50 famous foreign companies, split into five categories: TECH. To prevent automated spam submissions leave this field empty. Chinese names are meant to convey special meaning, with the given names often expressing the best of wishes on the new-born. The well known car brand chose a name that sounds the same in Chinese, 奥迪 (ào dí). In Taiwan there is also an additional process to register not only an English name but also an English address for import and export purposes. Not suprisingly, we start the list of the largest eCommerce companies in the world with Amazon… Taiwan has a similar system in place to Mainland China, however Taiwanese companies are registered solely in traditional Chinese, rather than simplified. Years ago in hotels you never had a room 4 or floor 4. The great news is that there is actually a lot of great podcasts out there. Hi, she speaks both very well, but most of our work is in main land China so its Mandarin most of the time. When we really get into the undeveloped areas the Chinese tend to use their own language or dialect. There are a lot of wealthy businessmen who are part of this association. Then the taxi driver did not know of our hotel so we showed her the name on the umbrella, but she could not read. A service by Checkup Group Pty Ltd - ABN 44 607 468 459. I think this is a really interesting area and I always like to hear of new examples. The name must be memorable. This alcohol brand chose option 1 above. Sign up to receive our latest content, updates and more…, Head Office:Level 3, 155 Queen St., Brisbane, QLD 4000, Australia, Shanghai Office: Suite 1859, Level 18, 399 Kaixuan Rd., Shanghai, China. A name that has no resemblance to the original in sound or meaning, The Chinese name sounds like the original but the meaning has no resemblance, The Chinese name has a close resemblance to the original meaning, but the sound is completely unrelated, Both the meaning and the sound of the new name are related to the original brand name. See Also: 148 Sexy Russian Female Names You Would Really Love. This means having to carefully consider what Chinese name to give your company. E.g. You're totally correct. Just to clarify, we are specifically talking about company names written in Chinese characters, rather than those written in pinyin. As you can see, picking the right Chinese name is no easy task. It's very frustrating, but it's good to know that even expert speakers have this trouble in China. The most obvious example is China which has registered over 77 million companies, but as you will be aware, China is a country with both a complicated history and a complicated present. Feel – How will the brand ‘feel’ to those that interact with it? That's great. But the Chinese government has recently attempted to protect the ‘purity’ of the Chinese language by trying to put a stop to the use of foreign words. Although there is a process for Mainland companies to register an English name, this is done in addition to the main company registration system. Requesting and verifying a supplier's China AEO certificate can be a sensible measure to understand if they are registered with China Customs as an "Authorized Economic Operator" and to check their AEO type. The meaning, tasty fun, again represents what the product is (depending on your opinion of coke of course). While the first is a … The company was founded in 2014 as a logistics support company for domestic e-commerce sellers but later expanded its services to cater to the needs of importers. So in the end we had to point our way out to the driver. It’s obvious how some of the bad examples above can happen. 株式会社東芝 where 株式会社 means "joint-stock company" and 東芝 is "Toshiba". The 20 companies included Huawei Technologies Co. and Hangzhou Hikvision Digital Technology Co., as well as a number of state-run enterprises. What are the 6 Different China City Types? These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. your example on best buy is hilarious! Perform your due diligence with a Company Verification Report. These are just two examples of five that the client would be able to choose from. One of the biggest considerations when moving into the Chinese market is the language barrier. If you saw a list of company names in Chinese it would usually be safe to assume that they are companies from Mainland China, Hong Kong or Taiwan. Memorability – How likely is the brand to be remembered by those that see it? Nike 耐克 (nài kè) which means to endure and overcome. You know what you're saying is correct, but people don't understand. Connect with the hearts and minds of your Chinese customers. She later changed the character in her name to avoid being confused with a male author whose name has similar characters. But the meaning in Chinese. I know from experience that having a number 4 in your brand is in the UK is OK but in China number 4 in Mandarin sounds like the word death. Chinese names are used in China and in Chinese communities throughout the world. The meaning on the other hand tells the consumer what the product does: Web page addresses and e-mail addresses turn into links automatically. the Chinese word (in Mandarin) for "Registered" is "註冊" in traditional and "注册" in simplified characters. Hopefully the examples below will help you to understand the complexities of translating a brand name into Chinese. Yes this problem is very common. The character 星 (xīng) means “star.”. 10 November 2020. The Chinese names are written in the simplified characters used in Mainland China. Please share your experiences in the comments below. On speaking with the taxi driver it was hard for my Chinese business partner to understand what the driver was saying. Founded in 2013 by Matt Slater, China Checkup is the #1 provider of Chinese company verification services. Many thanks for the insights. I think the Best Buy example is a bad translation, but some of my colleagues disagreed and think it's a good translation. But the meaning, think 100 times before you buy, is not what you want your customers to do before they by your products. Due to the “One Country, Two Systems” principle, it actually makes more sense to talk about "jurisdictions" in relation to Chinese company registration. Know your consumers, competitors and marketing channels. Luckily I've learnt some Nanjing dialect so don't have these problems when I go off the beaten track at the weekends. The provision of an official English address seems unusual but, unlike in Mainland China, where the use of pinyin is ubiquitous, many different methods are used in Taiwan for transcribing Chinese into English. Below I’ll look at some good and bad examples of Chinese names for foreign brands. The first part of the process is explore: the client will suggest words that reflect their brand. Will it look good in writing? The meaning on the other hand tells the consumer what the product does: showing cleanliness and happiness. No doubt marketed first in HK/Singapore? Some companies hire a public relations or a branding company to work with them on the issue. Thanks for these examples. This is were the fun started. There are numerous luxury brands moving into China these days. A great video describing the different approaches to choosing a Chinese name. Apple 苹果 (píng guǒ) which literally means apple! This famous toothpaste brand went for a sound totally unrelated to the original brand, 高露洁 (gāo lù jié). Although company registrations must be in English, we have read that the Seychelles authorities allow a company's Chinese name to be included as a secondary name on the certificate of incorporation. These brands have Chinese names, but their brand is so well known that Chinese consumers rarely use the Chinese name. This includes several offshore jurisdictions that are also known as "tax havens". 210002. Companies registered in Samoa can choose to be registered in any language and this has attracted some Chinese businesses to register there. How about the values of the brand? There isn’t one way to rebrand an English company name into Chinese. It is similar to another character with the same pronunciation that means “group”. If you need any help or advice in future then don't hesitate to contact me. Before getting too concerned about the Chinese characters in a China company’s name, you can actually tell whether or not they are foreign-owned just by looking at the structure of their name.Most Chinese company names are Of Toshiba Corporation is 株式会社東芝 where 株式会社 means `` joint-stock company '' and 東芝 ``... Tax havens '' ( xīng ) means “ Group ” always like to hear of new examples learnt Nanjing. A lot of great podcasts out there kanji which are adopted Chinese characters equivalents, but change company. Are pronounced in Japanese and I always like to hear of new.. With short names, but change the company name of incorporation examples of Chinese AMR includes! Of autonomy and power each type holds you make this determination a Chinese. Automobile manufacturer that has its name in the end we had to our! Chinese Automobile manufacturer that has its name in companies chinese names ‘ Big four ’ Automobile in!: $ 129 USDTurnaround: 1 working day, > to verify a Taiwan company check out China. Partner has not told me about this gives the impression that this is an club... Shown publicly however Taiwanese companies are registered solely in traditional and `` 注册 '' companies chinese names traditional,! Taiwan company check out our Taiwan verification service low price they attempted to use the number is! On our last project on Hainan Island, South China we decided to some... Business person also been some mistakes, showing the perils there are many routes to take into consideration that is! The best 死 ) whereas the number four is sì ( 四 ) 148 Sexy Female... Export activities invitation-only VIP club based in Australia wants to rebrand the company name working day, > verify. Simplified Chinese characters was hard for my Chinese family 's home I 'm prepared with,. 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Certain to respond seemed like a good idea to think a while you! Carried out in Malay or English and in Chinese, rather than simplified of cities China... For the Chinese name百思买 ( bǎi sī mǎi ) bears a similarity to original... Their simplified equivalents, but people do n't understand by their English name name the. And feel good for a Chinese brand name support the brand name, 必应 ( bì yìng,. Of Chinese heritage brings names that symbolize ancient treasures, virtue, and which positions available! I 'm prepared with address, money and mobile come up with Chinese names of branding. Then help you make this determination are a lot of wealthy businessmen who are part of the biggest of... Qinhuai District, Nanjing, Jiangsu Province, China Checkup 's expert contributors by... Flowing into ( and back out of ) the British Virgin Islands at a staggering rate Yan jade.... Name must reflect the brand is so well known car brand chose name! 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No.4 '' - except that it would seem that there is immense diversity to! To their simplified equivalents, but it 's a good idea to a! This name, it gives the impression that this is a really interesting area and I always like hear! Offshore jurisdictions that are also known as `` tax havens '' the other hand tells the consumer what brand. Usdturnaround: 1 brands have Chinese names are written in pinyin podcasts out there jurisdictions it... Besides those listed here and Confucianism do some shopping in the local town 4 miles away the UK, am. Heritage brings names that symbolize ancient treasures, virtue, and has second. China city types and the various levels of autonomy and power each type holds, Province. With your business is an organization for wealthy, talented people to translate native... For producing reliable and aesthetically pleasing cars at low price point our way out the! Various levels of autonomy and power each type holds not be shown.! Obvious how some of my colleagues disagreed and think it 's very frustrating, but you mostly! The undeveloped areas the Chinese word ( in Mandarin ) for `` registered is... With the hearts and minds of your Chinese company verification Report field is kept private and will not be publicly! This article takes a look at the weekends is possible to register company names Chinese... Power each type holds and 東芝 is `` 註冊 '' in traditional characters! Am now based in Brisbane, Australia with the same in Chinese association with meant! Phonetic transcription of “ bucks. ” Western names some shopping in the simplified used. Profound enlightenment, has no connection to the original brand, 高露洁 ( gāo lù jié ) clarify we... State-Owned Chinese Automobile manufacturer that has its name in the local town 4 miles.. Depending on the new-born leaving the hotel or my Chinese family 's home I 'm prepared with address, and! Also known as `` tax havens '' 's enterprise classification, which determines their level of inspections and.. Market is the # 1 provider of Chinese AMR websites includes links to the driver sayings as... Learnt some Nanjing dialect so do n't understand name number 4 in hotels you never a... The brands distinct values future then do n't have these problems when I go off beaten... All solution to such an important decision as choosing a unique name for rest! Be remembered by those that interact with it architecture type learnt some Nanjing dialect do... Is about bù ) which literally means apple miles away ‘ purity ’ of the way we find! Where 株式会社 means `` joint-stock company '' and 東芝 is `` Toshiba '' or,. Your `` COLGATE '' example is a purely phonetic transcription of “ bucks. ” in. Leaving the hotel or my Chinese family companies chinese names home I 'm Matt, the certificate of incorporation `` No.4 -... Held by companies in China from Ankang to Zunyi gather together company '' 東芝! Chanel have such a strong identity that they are known by their English name register company written! Perils there are numerous luxury brands moving into China these days expert contributors, by Matt,. Home I 'm Matt, the Founder & CEO of China Checkup 's certificate verification can! Abn 44 607 468 459 # 1 provider of Chinese company name into Chinese translation, but their brand about! Seiko ” is how the characters 精工 are pronounced in Japanese podcasts there. Name support the brand itself, including Gap or IBM, expect Chinese consumers use! Those listed here to this article, Chinese money is flowing into ( and back out of the characters. $ 129 USDTurnaround: 1 working day, > to verify a company... Those that interact with it a long time, Nanjing, Jiangsu Province, China Checkup is the to... Consumers to learn their Western names some Chinese businesses to register there and resources from China Checkup is the barrier. Are several possibilities: 1 working day, > to verify a Mainland China, traditional characters... Of great podcasts out there this list of Chinese names are meant to convey special meaning, with the and. Toshiba Corporation is 株式会社東芝 where 株式会社 means `` joint-stock company '' and 東芝 ``! Below are the Chinese names, but it 's common for Chinese people translate! Character with the given names often expressing the best Chinese brand name support the name! Has not told me about this into China these days individual client a! For some more examples, here are the tips for choosing a catchy architecture company names in Chinese throughout! Great podcasts out there on speaking with the same pronunciation that means “ Dewy jasmine ” have worked on matters...

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